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Bloomsday In The Movies | Community Spirit

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Bloomsday In The Movies
Bloomsday In The Movies

How many different ways can you promote something as basic as running? According to the design team promoting the 36th annual Bloomsday Race, there are plenty. And this year, it's promoting the race through downtown Spokane with takeoff posters that look like motion pictures.

Each of the four posters features a different type of movie - one about zombies, a musical, a movie about a monster, and another about a caveman. 

Steve Merryman of Sigma designed the series. Sigma produces most of Bloomsday ads and printed material. And, it's the second year it's used the faux movie posters to promote the race of 50,000.

With 36 years under its belt and tens of thousands of runners every year, it's clear that Bloomsday organizers are doing their job when it comes to advertising. If these fun ads have been enough to get you to strap on your sneakers for a seven and a half mile run/walk , you can still register online.

 

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